Dream It! Do It! (Disney Editions Deluxe) - Martin Sklar

I had the pleasure of hearing Marty Sklar speak about his work for Walt Disney during the 1964 World's Fair, but until I read this book I had no idea the breadth of his experience.

 

In "Dream It! Do It!," Sklar writes candidly about the challenges of working on theme parks (he was involved in the openings of all 11 current Disney parks), dealing with the media, and essentially working as Walt Disney's ghostwriter. His sense of humor comes through even when writing about some of his most difficult moments, as does his love for the Disney enterprise overall.

 

Part memoir and part business advice, this book belongs on the shelves of all Disneyphiles who want to better understand the company whose products we so love and enjoy.