Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business

Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business - Stephanie Chandler Stephanie Chandler's "Own Your Niche" is primarily focused on service-based businesses, but the advice can be applied across a variety of enterprises.The book contains chapters on things like social media, writing press releases, leveraging materials in more than one format and so on. However, there is also an interview with a successful businessperson at the end of each section in which they provide advice for entrepreneurs. There are 175 links and resources contained in the book (which are also listed again at the end for ease), so that readers may easily implement ideas.I found myself implementing those new ideas as I read each chapter. Chandler's attitude is "take what works and leave the rest," which is sensible since everyone's business is different.This is one of the best business books I have read in a long while and I highly recommend it for authors as well as service-based business entrepreneurs.