All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World - Seth Godin Entertaining and well-written (as good business books should be), Seth Godin's "All Marketers are Liars" talks about the importance of authentic story telling when marketing a product.Godin maintains that the best stories in advertising/marketing are the ones that address a target group's worldview. Superior products and factual statements are not enough; marketers need to reach the group that already believes something about what they are being sold. Numerous studies throughout the book demonstrate that superior products have been outpaced by inferior ones due to the stories that customers were willing to believe.This book was not only a good read for businesses, but also an excellent study of human nature.