Strategy for Sustainability: A Business Manifesto

Strategy for Sustainability: A Business Manifesto - Adam Werbach Former Sierra Club President Adam Werbacn has written an outstanding book that business people at all levels would do well to read. Werbach explains why being a "green" company is not adequate; he refers to being "blue" (since most of the planet is covered in blue) as being truly sustainable.Using examples of companies that have chosen to create goals based on natural resources, society and technology, Werbach details his platform of true sustainability: making information transparent, engaging people outside your company, and leveraging networks of customers, suppliers and communities.Werbach is at his most engaging when he is sharing success stories from companies that viewed corporate social responsibility as more than just slapping a "recyclable" label on a product. There are some parts of the book that are a tad dry, which is why I dropped a star from the rating. A good leadership book should hold the reader's attention all the way through, and a couple of times Werbach lost me. Ultimately, the book is worth sticking with, as employees at any level will benefit from the information.(Review based on uncorrected advance copy.)